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Watson Towing
Improving Poor Mobile Experience & Conversion Rates Background
Watson Towing faced issues with a slow mobile site and declining conversions. We revamped their mobile experience to boost user engagement and service bookings.
Overview
Watson Towing specializes in providing quality auto salvage services and reliable towing solutions. Despite their expertise and excellent service, the company faced challenges in maximizing their online visibility, particularly on Google My Business (GMB). As a digital marketing agency, we were engaged to enhance their GMB profile and improve overall local search performance.
Challenges
Underutilized GMB Profile: The existing GMB profile had incomplete information, which limited its effectiveness in attracting local customers. Lack of engaging visuals and customer reviews resulted in a low click-through rate (CTR) and limited visibility in local search results.
Low Engagement Metrics: Watson Towing insights showed minimal user interactions, such as calls, direction requests, and website visits. The business was not ranking well for key local search terms, which impacted overall lead generation.
Strategy
Results
After implementing our strategies, Watson Towing saw remarkable improvements:
Profile Views: GMB profile views increased by 200% within three months, leading to higher visibility in local searches.
Customer Interactions: The number of calls generated from the GMB profile rose by 150%, indicating improved engagement and interest from potential customers.
Increased Reviews: Positive reviews increased by 60%, boosting the business’s reputation and trustworthiness in the local market.
Higher CTR: The click-through rate (CTR) from GMB to the website improved by 120%, resulting in more traffic and inquiries.
Conclusion
The project with Watson Towing demonstrates the significant impact of an optimized Google My Business profile on local search performance and customer engagement. By focusing on complete information, visual content, and proactive customer interaction, we successfully enhanced their online presence and visibility. This case study highlights our agency’s expertise in leveraging GMB to drive real business results for clients.
Clients :
Watson Towing
Type :
Website Development
Date :
Sep 18, 2024