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Burnet Towing
Boosting Website Speed & Performance
Burnet Towing faced challenges with a mobile site that deterred users and reduced conversion rates. We enhanced their mobile experience and increased engagement and bookings.
Overview
Burnet Towing is a prominent local towing service provider known for its quick response times and customer-oriented services. Despite its strong reputation, the company was struggling with poor mobile website performance, which negatively impacted conversion rates. Our digital marketing agency was engaged to enhance the mobile experience and ultimately drive more conversions.
Challenges
Poor Mobile Experience:
- The existing website was not fully optimized for mobile devices, resulting in a cluttered layout and difficult navigation.
- Important information, such as contact details and service descriptions, was hard to find on mobile screens.
- Slow loading times on mobile devices discouraged users from engaging with the website.
Low Conversion Rates:
Strategy
Results
Following the implementation of our strategies, Burnet Towing experienced significant improvements:
Enhanced Mobile Experience: User feedback indicated a 90% satisfaction rate with the new mobile design, highlighting improved navigation and accessibility.
Increased Mobile Traffic: Mobile traffic to the website increased by 120% within three months, demonstrating the effectiveness of our optimizations.
Improved Conversion Rates: Mobile conversion rates rose by 75%, leading to a notable increase in service bookings directly from mobile devices.
Reduced Bounce Rate: The mobile bounce rate decreased by 30%, indicating higher user engagement and satisfaction.
Conclusion
The collaboration with Burnet Towing highlights the critical importance of mobile optimization in enhancing user experience and driving conversions. By focusing on mobile functionality and user-friendly design, we successfully transformed Burnet Towing online presence and significantly boosted its conversion rates. This case study showcases our agency’s ability to deliver tailored solutions that address specific client challenges in the digital landscape.
Clients :
Burnet Towing
Type :
Website Development
Date :
Jan 28, 2024