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Plus 401 Towing
Enhancing Website Speed & Core Web Vitals
Focuses on scaling businesses through data-driven marketing strategies, often emphasizing measurable results
Overview
Plus 401 Towing, a local towing service provider, approached us with a common challenge: their website was under performing in terms of speed and user experience, affecting customer engagement and conversion rates. With the rise of mobile usage and the emphasis on Core Web Vitals by search engines, improving their website’s performance became a top priority.
Objectives
Strategy
To achieve these objectives, we implemented a comprehensive strategy focusing on technical optimization, design improvements, and ongoing monitoring:
Results
After three months of dedicated efforts, we achieved significant improvements:
Page Load Speed: Reduced average load time from 6.5 seconds to 2.2 seconds.
Core Web Vitals: LCP improved from 4.5 seconds to 1.8 seconds.
FID: Enhanced from 200 ms to 50 ms.
CLS: Reduced from 0.3 to 0.1.
User Engagement: Bounce rate decreased by 35%, and average session duration increased by 50%.
SEO Impact: Increased organic traffic by 40% within three months post-optimization, resulting in more leads and conversions.
Conclusion
The collaboration with Plus 401 Towing demonstrated the critical importance of website speed and Core Web Vitals in delivering an exceptional user experience. Our targeted optimizations not only improved performance metrics but also had a measurable impact on business growth.
By prioritizing website speed and user experience, Plus 401 Towing is now better positioned in the competitive towing industry, ensuring that they can provide reliable services to their customers efficiently.
Clients :
Plus 401 Towing
Type :
Website Development
Date :
July 20, 2024