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Subhan Easy Towing
Limited Website Functionality & SEO Control
Subhan Towing struggled with a website that lacked essential features and control over SEO elements. We provided them with greater functionality and improved search engine visibility

Overview
Subhan Easy Towing is a local towing service provider known for its reliable and prompt service. However, the company faced challenges with its website functionality and search engine optimization (SEO) control, which hindered its online presence and ability to attract new customers. As a digital marketing agency, we were tasked with optimizing the website to improve user experience and increase visibility on search engines.
Challenges
Limited Website Functionality:
The existing website had a basic layout with minimal interactive features, making it difficult for users to navigate and find information quickly.There was no online booking system, limiting customer engagement and convenience.The website was not mobile-friendly, impacting usability on smartphones and tablets.
SEO Limitations:
The site had poor keyword optimization, resulting in low visibility on search engine results pages (SERPs).Lack of quality content and relevant landing pages hindered organic traffic growth.The website had a slow loading time, negatively affecting user experience and SEO rankings.
Strategy
User-Centric Design: We revamped the website to create a more intuitive and visually appealing layout, ensuring easy navigation and accessibility of information.
Mobile Optimization: Implemented a responsive design to enhance the mobile user experience.
Online Booking System: Integrated an online booking feature to allow customers to schedule towing services easily.
Keyword Research: Conducted extensive keyword research to identify high-traffic, relevant keywords for the towing industry.
Content Creation: Developed high-quality, SEO-optimized content including service descriptions, blog posts, and FAQs to improve relevance and engagement.
Technical SEO: Addressed technical issues such as improving site speed, optimizing meta tags, and enhancing image alt texts to boost search engine rankings.
Google My Business: Optimized the Google My Business profile with accurate information, engaging images, and regular updates to enhance local visibility.
Citations and Listings: Ensured consistency across all online directories and citations to improve local search rankings.
Results
After implementing the strategies, Subhan Easy Towing saw significant improvements:
Increased Website Traffic: Organic traffic increased by 150% within three months of the redesign and SEO efforts.
Improved SERP Rankings: The website ranked on the first page for several target keywords, including towing services in chicago and emergency towing illinois.
Higher Conversion Rates: The online booking feature resulted in a 30% increase in service bookings directly through the website.
Enhanced User Engagement: Average session duration increased by 40%, and bounce rates decreased by 25%, indicating improved user experience.
Conclusion
The project for Subhan Easy Towing illustrates the importance of combining website functionality with robust SEO practices. By addressing both areas, we significantly improved the client’s online presence, user engagement, and overall business growth. This case study serves as a testament to our agency’s capability in delivering impactful digital marketing solutions tailored to client needs.
Clients :
Subhan Easy Towing
Type :
Digital Marketing And Web Development
Date :
March 10, 2024